Tuesday, 23 May 2017

What is iBeacon? A Guide to Beacons

What is iBeacon? What are iBeacons? 

The term iBeacon and Beacon are often used interchangeably. iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The underlying communication technology is Bluetooth Low Energy.
iBeacon Contextual, Hyperlocal Content
iBeacon Contextual, Hyperlocal Content

What is Bluetooth Low Energy (BLE)?

Bluetooth Low Energy is a wireless personal area network technology used for transmitting data over short distances. As the name implies, it’s designed for low energy consumption and cost, while maintaining a communication range similar to that of its predecessor, Classic Bluetooth.

How is BLE different from Regular Bluetooth?

  • Power Consumption: Bluetooth LE, as the name hints, has low energy requirements. It can last up to 3 years on a single coin cell battery.
  • Lower Cost: BLE is 60-80% cheaper than traditional Bluetooth.
  • Application: BLE is ideal for simple applications requiring small periodic transfers of data. Classic Bluetooth is preferred for more complex applications requiring consistent communication and more data throughput.

How does BLE communication work?

BLE communication consists primarily of “Advertisements”, or small packets of data, broadcast at a regular interval by Beacons or other BLE enabled devices via radio waves.
BLE Advertising is a one-way communication method. Beacons that want to be “discovered” can broadcast, or “Advertise” self-contained packets of data in set intervals. These packets are meant to be collected by devices like smartphones, where they can be used for a variety of smartphone applications to trigger things like push messages, app actions, and prompts.
Apple’s iBeacon standard calls for an optimal broadcast interval of 100 ms.  Broadcasting more frequently uses more battery life but allows for quicker discovery by smartphones and other listening devices.
Standard BLE has a broadcast range of up to 100 meters, which make Beacons ideal for indoor location tracking and awareness.
iBeacon Detection Example
Source: Nerdery

How does iBeacon use BLE communication?

With iBeacon, Apple has standardized the format for BLE Advertising. Under this format, an advertising packet consists of four main pieces of information.
UUID: This is a 16 byte string used to differentiate a large group of related beacons. For example, if Coca-Cola maintained a network of beacons in a chain of grocery stores, all Coca-Cola beacons would share the same UUID. This allows Coca-Cola’s dedicated smartphone app to know which beacon advertisements come from Coca-Cola-owned beacons.
Major: This is a 2 byte string used to distinguish a smaller subset of beacons within the larger group. For example, if Coca-Cola had four beacons in a particular grocery store, all four would have the same Major. This allows Coca-Cola to know exactly which store its customer is in.
Minor: This is a 2 byte string meant to identify individual beacons. Keeping with the Coca-Cola example, a beacon at the front of the store would have its own unique Minor. This allows Coca-Cola’s dedicated app to know exactly where the customer is in the store.
Tx Power: This is used to determine proximity (distance) from the beacon. How does this work? TX power is defined as the strength of the signal exactly 1 meter from the device. This has to be calibrated and hardcoded in advance. Devices can then use this as a baseline to give a rough distance estimate. 
Example:
A beacon broadcasts the following packet
UUID: 12345678910245
Major: 22
Minor: 2
A device receiving this packet would understand it’s from the Coca-Cola Beacon (UUID) in the Target on 1st Street (Major) at the front of the store (Minor). 
How iBeacons Work
How iBeacons Work (Source: estimote.com)

Why is iBeacon a Big Deal? 

With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones.
The typical scenario looks like this. A consumer carrying a smartphone walks into a store. Apps installed on a consumer’s smartphone listen for iBeacons. When an app hears an iBeacon, it communicates the relevant data (UUID, Major, Minor, Tx) to its server, which then triggers an action. This could be something as simple as a push message [“Welcome to Target! Check out Doritos on Aisle 3!”], and could include other things like targeted advertisements, special offers, and helpful reminders [“You’re out of Milk!”]. Other potential applications include mobile payments and shopper analytics and implementation outside of retail, at airports, concert venues, theme parks, and more. The potential is limitless.
This technology should bring about a paradigm shift in the way brands communicate with consumers. iBeacon provides a digital extension into the physical world. We’re excited to see where iBeacon technology goes in the next few years.

Implement Simple Linear Regression With Python

Linear regression is a prediction method that is more than 200 years old.
Simple linear regression is a great first machine learning algorithm to implement as it requires you to estimate properties from your training dataset, but is simple enough for beginners to understand.
In this tutorial, you will discover how to implement the simple linear regression algorithm from scratch in Python.
After completing this tutorial you will know:
  • How to estimate statistical quantities from training data.
  • How to estimate linear regression coefficients from data.
  • How to make predictions using linear regression for new data.
Let’s get started.
How To Implement Simple Linear Regression From Scratch With Python
Photo by Kamyar Adl, some rights reserved.

Description

This section is divided into two parts, a description of the simple linear regression technique and a description of the dataset to which we will later apply it.

Simple Linear Regression

Linear regression assumes a linear or straight line relationship between the input variables (X) and the single output variable (y).
More specifically, that output (y) can be calculated from a linear combination of the input variables (X). When there is a single input variable, the method is referred to as a simple linear regression.
In simple linear regression we can use statistics on the training data to estimate the coefficients required by the model to make predictions on new data.
The line for a simple linear regression model can be written as:
where b0 and b1 are the coefficients we must estimate from the training data.
Once the coefficients are known, we can use this equation to estimate output values for y given new input examples of x.
It requires that you calculate statistical properties from the data such as mean, variance and covariance.
All the algebra has been taken care of and we are left with some arithmetic to implement to estimate the simple linear regression coefficients.
Briefly, we can estimate the coefficients as follows:
where the i refers to the value of the ith value of the input x or output y.
Don’t worry if this is not clear right now, these are the functions will implement in the tutorial.

Swedish Insurance Dataset

We will use a real dataset to demonstrate simple linear regression.
The dataset is called the “Auto Insurance in Sweden” dataset and involves predicting the total payment for all the claims in thousands of Swedish Kronor (y) given the total number of claims (x).
This means that for a new number of claims (x) we will be able to predict the total payment of claims (y).
Here is a small sample of the first 5 records of the dataset.
Using the Zero Rule algorithm (that predicts the mean value) a Root Mean Squared Error or RMSE of about 72.251 (thousands of Kronor) is expected.
Below is a scatter plot of the entire dataset.
Swedish Insurance Dataset
Swedish Insurance Dataset
You can download the raw dataset from here or here.
Save it to a CSV file in your local working directory with the name “insurance.csv“.
Note, you may need to convert the European “,” to the decimal “.”. You will also need change the file from white-space-separated variables to CSV format.

Tutorial

This tutorial is broken down into five parts:
  1. Calculate Mean and Variance.
  2. Calculate Covariance.
  3. Estimate Coefficients.
  4. Make Predictions.
  5. Predict Insurance.
These steps will give you the foundation you need to implement and train simple linear regression models for your own prediction problems.

1. Calculate Mean and Variance

The first step is to estimate the mean and the variance of both the input and output variables from the training data.
The mean of a list of numbers can be calculated as:
Below is a function named mean() that implements this behavior for a list of numbers.
The variance is the sum squared difference for each value from the mean value.
Variance for a list of numbers can be calculated as:
Below is a function named variance() that calculates the variance of a list of numbers. It requires the mean of the list to be provided as an argument, just so we don’t have to calculate it more than once.
We can put these two functions together and test them on a small contrived dataset.
Below is a small dataset of x and y values.
NOTE: delete the column headers from this data if you save it to a .CSV file for use with the final code example.
We can plot this dataset on a scatter plot graph as follows:
Small Contrived Dataset For Simple Linear Regression
Small Contrived Dataset For Simple Linear Regression
We can calculate the mean and variance for both the x and y values in the example below.
Running this example prints out the mean and variance for both columns.
This is our first step, next we need to put these values to use in calculating the covariance.

2. Calculate Covariance

The covariance of two groups of numbers describes how those numbers change together.
Covariance is a generalization of correlation. Correlation describes the relationship between two groups of numbers, whereas covariance can describe the relationship between two or more groups of numbers.
Additionally, covariance can be normalized to produce a correlation value.
Nevertheless, we can calculate the covariance between two variables as follows:
Below is a function named covariance() that implements this statistic. It builds upon the previous step and takes the lists of x and y values as well as the mean of these values as arguments.
We can test the calculation of the covariance on the same small contrived dataset as in the previous section.
Putting it all together we get the example below.
Running this example prints the covariance for the x and y variables.
We now have all the pieces in place to calculate the coefficients for our model.

3. Estimate Coefficients

We must estimate the values for two coefficients in simple linear regression.
The first is B1 which can be estimated as:
We have learned some things above and can simplify this arithmetic to:
We already have functions to calculate covariance() and variance().
Next, we need to estimate a value for B0, also called the intercept as it controls the starting point of the line where it intersects the y-axis.
Again, we know how to estimate B1 and we have a function to estimate mean().
We can put all of this together into a function named coefficients() that takes the dataset as an argument and returns the coefficients.
We can put this together with all of the functions from the previous two steps and test out the calculation of coefficients.
Running this example calculates and prints the coefficients.
Now that we know how to estimate the coefficients, the next step is to use them.

4. Make Predictions

The simple linear regression model is a line defined by coefficients estimated from training data.
Once the coefficients are estimated, we can use them to make predictions.
The equation to make predictions with a simple linear regression model is as follows:
Below is a function named simple_linear_regression() that implements the prediction equation to make predictions on a test dataset. It also ties together the estimation of the coefficients on training data from the steps above.
The coefficients prepared from the training data are used to make predictions on the test data, which are then returned.
Let’s pull together everything we have learned and make predictions for our simple contrived dataset.
As part of this example, we will also add in a function to manage the evaluation of the predictions called evaluate_algorithm() and another function to estimate the Root Mean Squared Error of the predictions called rmse_metric().
The full example is listed below.
Running this example displays the following output that first lists the predictions and the RMSE of these predictions.
Finally, we can plot the predictions as a line and compare it to the original dataset.
Predictions For Small Contrived Dataset For Simple Linear Regression
Predictions For Small Contrived Dataset For Simple Linear Regression

5. Predict Insurance

We now know how to implement a simple linear regression model.
Let’s apply it to the Swedish insurance dataset.
This section assumes that you have downloaded the dataset to the file insurance.csv and it is available in the current working directory.
We will add some convenience functions to the simple linear regression from the previous steps.
Specifically a function to load the CSV file called load_csv(), a function to convert a loaded dataset to numbers called str_column_to_float(), a function to evaluate an algorithm using a train and test set called train_test_split() a function to calculate RMSE called rmse_metric() and a function to evaluate an algorithm called evaluate_algorithm().
The complete example is listed below.
A training dataset of 60% of the data is used to prepare the model and predictions are made on the remaining 40%.
Running the algorithm prints the RMSE for the trained model on the training dataset.
A score of about 38 (thousands of Kronor) was achieved, which is much better than the Zero Rule algorithm that achieves approximately 72 (thousands of Kronor) on the same problem.

Extensions

The best extension to this tutorial is to try out the algorithm on more problems.
Small datasets with just an input (x) and output (y) columns are popular for demonstration in statistical books and courses. Many of these datasets are available online.